Yeah, hahaha that's where the eye rolling comes in. When I first read the book I was working at a different company and recommended it pretty broadly as a set o

Yeah, hahaha that's where the eye rolling comes in. When I first read the book I was working at a different company and recommended it pretty broadly as a set of principles that would help us in dealing with a specific frustrating customer and another organization that they had partnered with. To their credit, I believe the entire C-suite did actually read/listen to the book after I recommended it. And talked the talk quite a bit, but continued things exactly how they had been before.