A fun exercise would be to make up tenets for existing companies. Let me start: Tesla * We value aspirational storytelling over the "truth". [We might make it

A fun exercise would be to make up tenets for existing companies. Let me start: Tesla * We value aspirational storytelling over the "truth". [We might make it true later!] Apple * We think different, except when it comes to creating a non-toxic environment. Facebook * We value making money and engagement over democracy, people's lives, or their mental health. Google * We value starting things over making them successful. [We will definitely kill it in a few years, but don't worry, we'll try again later.] * Don't be evil, unless you're an executive or it will make the company a lot of money.