They're called delivery companies, but they are actually restaurant/food marketplaces and they got there by conquering the last-step-to-consumer: delivery. In m

They're called delivery companies, but they are actually restaurant/food marketplaces and they got there by conquering the last-step-to-consumer: delivery. In my country they are now trying to make people do groceries using them, but there's been some resistance (both from costumers and from big supermarkets). There's a huge cultural shift happening in food consumption, caused also by the existence of these services, but not only. I don't think they will be able to sustain this business model much longer.