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Imagine we tokenized all digital music so that now people can directly buy an NFT from an artist instead of paying for Spotify or a record label. Now there are
by zaptheimpaler 5y ago
Imagine we tokenized all digital music so that now people can directly buy an NFT from an artist instead of paying for Spotify or a record label.
Now there are 100 billion NFTs representing every song ever made. Who is going to promote your album in a world where every artist has their own brand? Do the artists want to take on the role of marketing as well in a super crowded market?
Who is going to build integration into a cloud service so you can play the song on any device or through Siri/Alexa? Or a recommendation engine? Or just basic software to create and share playlists? Apple Music or Spotify do more to increase the total amount of music people listen to than any artist. Of course they will take their cut.
Like if artists hate the middlemen so much, there is nothing stopping them from going direct to customers with creative work. Even without NFTs you can throw up 10 MP3s or images on your website and charge a fee to download. Guess what, now you're competing for attention on the internet with everyone else - good luck lol. NFTs don't change any of the fundamental reasons why artists get paid so little. Like in many businesses with lots of competition or too much supply, the power lies with the distributor because the creators are oversupplied.
Creators whining about being poor and how we just aren't working hard enough to support them and patronize them and give them money and "supports the artist by giving them what they need to create their best work." (another quote from OP substack)... boohoo :( You think my boss gives me all the time and support I need to "do my best work" and a gentle pat on the back when I miss a deadline? LOL.
- omnimus 5y agoWell you are payed for your work and many of these artist used to be as well not that long ago. The problem with spotify is that only few people make money on it. Dont get me wrong i also enjoy just streaming anything i want but situation for musicians got objectively a lot worse. Spotify taught people not pay for music anymore and youtube is teaching people to not go to concerts anymore. The super popular make a lot money on streaming so they do it and the rest has to be there to even exist for audiences. Its like if you dont have linkedin page you are probably not a real person and certainly not credible job aplicant. You end up with a lot fewer professional musicians. Those who used to make normal salary doing some niche music used to be able to manage with concerts and cd sales. Now they are all doing it as hobby and spotify/google is taking this money.