That’s a long-winded way of saying “try to test a new business hypothesis before building anything”. None of this kind of testing that VCs love and founders do

That’s a long-winded way of saying “try to test a new business hypothesis before building anything”. None of this kind of testing that VCs love and founders do is real testing, statistically speaking. Just because you can sell a bunch of lemonade at the street corner on a hot summer’s day doesn’t mean that you should be going into the lemonade business… Conversely, Jeff Bezos may have put up a pseudo website when he started Amazon to “test” whether ppl wanna buy books online. After three months maybe a few ppl would’ve bought a few books, but that would’ve told him nothing about whether it’s a good idea. Yes, lots of startups come out with crap products that no one needs, but I’d argue that much of it isn’t as “testable” as articles like this (which are written ‘from hindsight’) make it seem. There are plenty of large companies that test extensively and then demand is either spurious or not sustainable. Other products “grow” on ppl, or some celeb makes them fashionable if otherwise, they would’ve died a quiet death. At the end of the day, these “tests” are just a good persuasion technique for when you need to raise money, but they lack scientific basis, and they won’t “derisk” much. But they make things sound salient and rational like all persuasion techniques, and for that, they certainly have their place. I just don’t think this needs a 5-page blog post that is abstracting and “frameworkizing” something pretty basic, obvious, and not that interesting. Oh, and I still don’t know wth a “cohort based course” is supposed to be. Sounds to me it’s just a regular real-time class taking place online?