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Could the business not be 'viable' owing to the fact that there is simply no alternative? If the choice is between making a "reservation" that may or may not be
by Ansil849 5y ago
Could the business not be 'viable' owing to the fact that there is simply no alternative? If the choice is between making a "reservation" that may or may not be available and between definitely not having a car, obviously everyone is going to pick the former, but that could be within bounds of 99% of those picking the former still being disappointed, just having no other option.
- lotsofpulp 5y agoThere have been many car rental companies for many decades competing with each other. If it were true that sufficient people were willing to pay for 100% reliability, then it stands to reason one of the car rental companies would have championed that guarantee and succeeded. It is not like it was an unknown issue, having even been in the plot of one of the episodes of one of the most popular television show of the 90s. Even today, there are 3 car rental companies, Enterprise, Avis, and Hertz, and any one has the option of offering a 100% guarantee, but they do not. Hotels do not either. And neither do airlines. You can get walked to another hotel, or bumped to another flight (assuming you are not a VIP of some kind). Which tells me guaranteeing the last 1% (or whatever small percentage of people that cannot be accommodated) is too costly and customers would rather save money instead of pay for the redundancies needed.