Reading the parent’s comment: Gaming the system refers to the Facebook Timeline algorithm. If you’re trying to get a message out on Facebook specifically then y

Reading the parent’s comment: Gaming the system refers to the Facebook Timeline algorithm. If you’re trying to get a message out on Facebook specifically then you optimize for engagement metrics that Facebook cares about. It’s the Facebook equivalent of SEO. As for who has an agenda? Media Conglomerates. Neither e.g. the New York Times nor Fox nor other broadcasters, newspapers, magazines and other publications are neutral observers because Facebook crowds their space. Facebook is in the same market they are, and so they have an obvious and terminal bias when reporting on Facebook. And not just Facebook: you can easily observe this between different papers and broadcasters who call each other out.