What they watch is shaped by recommendations, but I think most are also aware of it. For example, when I want to watch something about basketball I typically g

What they watch is shaped by recommendations, but I think most are also aware of it. For example, when I want to watch something about basketball I typically go to YouTube and there are recommendations of what to watch. There are probably millions of basketball videos, but YouTube is going to show me a handful based on previous videos I've watched and liked. I'm not surprised to see certain content creators more than others. But at the same time if they did a poor job of recommendation (like Spotify) then I'd probably just go and search through channels that I know I like.