It does not affect free cash flow or strain the resources of already available to the company. Stock holders existing and new participate in the success of fai

It does not affect free cash flow or strain the resources of already available to the company. Stock holders existing and new participate in the success of failure of the company, different from say vendor who needs to be paid no matter what. it is far worse to be spending 100m in cash to get say 50m in new revenue (if the customers don't stay long enough) as this requires new cash to be infused to keep growing.