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Like Facebook now does for "boosting" post shares, I wonder when the YT algorithm will start incorporating pay to win mechanics.

• steveklabnik 5y ago
  It seems like YouTube has realized that winner-takes-all is bad for the health of the platform, and is trying to grow smaller creators. I suspect they won't do this, because they realize that it ultimately strangles growth. Mr. Beast (for example) is already spending about $4MM/month on making videos; if they allowed this kind of stuff, well... not many people could compete. We'll see though!
  • cma 5y ago
    After I made the post I remembered they already do it. Brands can pay to sponsor existing videos that put them in a good light. These recomendations do have an [Ad] tag, but the extra views and impressions are allow to feed into the algorithm which then doesn't have to maintain the [Ad] tag going forward: https://support.google.com/google-ads/thread/10007177/using-someone-else-s-youtube-video-as-my-youtube-ad https://support.google.com/google-ads/thread/10007177/using-...
  • frosted-flakes 5y ago
    Occasionally I will see a "Rising Creator" section on the Explore/Trending page showcasing a single channel. This channel typically has less than 5k subscribers and posts regularly.