As Sprig was shuttered after 4 years and $56 million in funding, it doesn't seem like it was a good test. Being able to cook meals and deliver them doesn't see

As Sprig was shuttered after 4 years and $56 million in funding, it doesn't seem like it was a good test. Being able to cook meals and deliver them doesn't seem like a test. Thousands of restaurants do that every day, and national chains do it at scale. The test needed to be is there a market at the price point necessary to sustain the kind of meal he envisioned and I guess the answer to that was no. What would have been enlightening in the article are examples of negative tests -- something one of the firms he was involved with tested and failed at, which led them to reevaluate.