the main difference is that a "minimum viable product" nowadays is basically just the product itself. It's hard for founders to distinguish between MVP and P wh

the main difference is that a "minimum viable product" nowadays is basically just the product itself. It's hard for founders to distinguish between MVP and P when companies have such simple, growth-minded core ideas. Instead, this essay describes how to try as hard as possible to not build a product at all, and how that can lead to strong insights that precede engineering work.