@watchandwait: They could also stop customer acquisition temporarily to get costs in line at the risk of not growing. Better than going BK which seems possible

@watchandwait: They could also stop customer acquisition temporarily to get costs in line at the risk of not growing. Better than going BK which seems possible given how much they are spending for each customer. Other companies have already gone public that filed around the same time as them (although raising less $) - which may hint that institutional investors aren't buying their story (the SEC making them disclose their actual losses instead of a BS metric certainly isn't going to help either).