How so? Frere-Jones comes later, but becomes vital to the new state of the business. 15 years together! See 37signals for another such example: design studio,

How so? Frere-Jones comes later, but becomes vital to the new state of the business. 15 years together! See 37signals for another such example: design studio, but oh, software is where we shine, but I need this tech fellow as full partner.