Or perhaps it's naive (and misleading and fraudulent) for business leaders to say "never" when they know it's not true and/or that they can't guarantee it. If

Or perhaps it's naive (and misleading and fraudulent) for business leaders to say "never" when they know it's not true and/or that they can't guarantee it. If you say something, you should mean it, and you should be held to it. Please stop making excuses for liars.