At the end of the day, technical solo founders need to have some idea of who is going to buy/use what they build and how they're going to get paid. The type of

At the end of the day, technical solo founders need to have some idea of who is going to buy/use what they build and how they're going to get paid. The type of person you need follows from this. Some businesses actually need sales more than they need marketing. While there's often a lot of overlap for many tech businesses, it's worth noting that the techniques mentioned in this post (blogging, posting on social media platforms, appearing on podcasts, etc.) don't work for all businesses. The blog post doesn't reveal anything about how the marketing achievements translated to sales. Hypothetically, for all we know, a small number of customers could make up the majority of this startup's revenue and how they were acquired might have been totally random if not based on sales and marketing channels unrelated or only loosely related to these marketing achievements.