>> This startup is basically just selling of your services. Here's some ideas. Start by writing whitepapers & studies of other sites. Do them for free. Just pic

>> This startup is basically just selling of your services. Here's some ideas. Start by writing whitepapers & studies of other sites. Do them for free. Just pick any known site and say what you'd do differently. Do this for a lot of them. Make a blog and do a study every day. Make a wiki with usability practices. Start recording videos of random users using some site and criticize them. I didn't notice this at first. It's very useful advice. Some of it I've already started (writing whitepapers & studies). My friend and I have been talking about putting together a wiki with usability practices. In the mean time, I have had a few people request the service because their web developer (whom I showed the site to) recommended it to them. Hopefully word of mouth will continue to bring in business and increase my cash flow. Over time it will be great to build my credibility in the ways you mention. In the short term, it's also pretty important to me to start gaining paying business.