Everyone is ok with being sold something that they understand, most people are not ok with being sold something that screams "UNLIMITED" and then uses fine prin

Everyone is ok with being sold something that they understand, most people are not ok with being sold something that screams "UNLIMITED" and then uses fine print to limit your seemingly unlimited plan. Maybe the plans you're describing could spin the feature as "throttled for your pleasure" or some such. I'm sure there are marketing people that can come up with a positive way to spin it that isn't a borderline falsehood.