Every time this comes up, people fail to realize that it was a shtick designed to generate hype. Their platform at the time (Rap Genius) primarily catered to an

Every time this comes up, people fail to realize that it was a shtick designed to generate hype. Their platform at the time (Rap Genius) primarily catered to annotation of rap and hip-hop lyrics, so (imho) the shtick fit. I dare say was even funny at times, especially when contrast to the tone of most startups back then espousing generic faux-humble feel-good bullshit vibes.