"To be fair, economics is to blame for some of the decrease in creativity. A movie studio can make more money with a sequel than a gamble on something creative.

"To be fair, economics is to blame for some of the decrease in creativity. A movie studio can make more money with a sequel than a gamble on something creative." More specifically people want to know that they will enjoy something so they buy a brand that they're familiar with, even if it is repetitive.