3 ms·
Building first, marketing later is a gamble. Marketing is an activity that is conducted after product-market fit. Before that, there is customer development or
by laserlight 5y ago
Building first, marketing later is a gamble. Marketing is an activity that is conducted after product-market fit. Before that, there is customer development or business development.
- holler 5y agoI agree, however in my case the motivation was to build something I myself want to use. It's been a long road to build it but I have found a small handful of organic users (almost entirely from Show HN post I did last Dec), who've said they really like it and continue to show up. However the dev process has been so long that I've frequently become disillusioned. I guess what I'm saying is that just the tech lift to build something can be immense, and yes there is then the gamble that you won't be able to find product-market fit. But sometimes you will never know unless you try.
- laserlight 5y agoRight. It's perfectly fine to build something for yourself. And, why not test if there's any market for it.