Price Anchoring is also why Costco places a large 85” tv and jewelry right at the entrance. You’re more likely to buy a 10 lb (2 kilo?) bag of Gummy bears for

Price Anchoring is also why Costco places a large 85” tv and jewelry right at the entrance. You’re more likely to buy a 10 lb (2 kilo?) bag of Gummy bears for $20 because comparatively it’s cheap!