Lyric interpretations was already an existing market, but most implementations weren't great. Genius built a nicer interface that allowed them to take that mark

Lyric interpretations was already an existing market, but most implementations weren't great. Genius built a nicer interface that allowed them to take that market. For everything else they'd have to create a market from nowhere. And people would have to be willing to donate their time and content to Genius to make it work.