> 1. Create a One-Liner that tells the primary reason your offering needs to exist and be adopted by your customer. 2. Associate each Feature with a Benefit, al

> 1. Create a One-Liner that tells the primary reason your offering needs to exist and be adopted by your customer. 2. Associate each Feature with a Benefit, all pointing back to the One-Liner. 3. Create a Landing Page that proves 1 and 2. As an experienced marketer, all I can say is the above is very, very, very good advice. Just do that and you'll be ahead of most people. Simplicity, clarity, benefits, and focus. It works. Much of the work I do, in terms of marketing, is figuring out that "one liner" and then explaining how everything else fits under, and supports, that one-liner-umbrella.