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It's not only about skills - it's about focus. At one point I (as a bootstrapped solopreneur, profitable for a long time) decided the bottleneck in my career i
by metadata 5y ago
It's not only about skills - it's about focus.
At one point I (as a bootstrapped solopreneur, profitable for a long time) decided the bottleneck in my career is not technical ability or features. I sorely lacked business depth, marketing and sales skills. In shifting my focus, I read a ton of books and learned about SEO, email marketing, PPC, lean startup, etc.
It turned out that I managed to fare even worse than before. Instead of having stellar products with lousy marketing - I spread myself thin by adding marketing on top of development, customer support, website maintenance etc. If I were able to find a cofounder I like, someone with deep knowledge of the niche we are in (databases), with great work ethics and presence in database communities, it might well be one of the best things for the business. I would focus on the technical side, that person would be the bridge to the community.
It's hard to find someone with deep database knowledge who wants to be a marketing and community building cofounder. These people are paid a lot for their expertise. With more money now, I am focusing on being the architect and write more, with my team handling the development more and more.
So yes, it would be good to have a cofounder. It may simply be too hard to find a person with complementary skillset to join, so we developers have to keep paddling until we reach a point where we have enough time to focus on marketing. Or, simply hire a great marketer with good track record in our industry. Money fixes many problems.
- IvanaSays 5y agoI think you hit the nail on the head, in two regards: 1) focus and time 2) lack of marketers who are, if not already knowledgeable, willing and able to learn about your tech