4 ms·
No doubt. Developer, you also may need to learn marketing. Here's why. A co-founder is your first fanatical customer. Without that first fan, your work will go
by clarge1120 5y ago
No doubt.
Developer, you also may need to learn marketing. Here's why. A co-founder is your first fanatical customer. Without that first fan, your work will go unnoticed. To gain that first fan, you need to learn how to do a few things well:
1. Create a One-Liner that tells the primary reason your offering needs to exist and be adopted by your customer.
2. Associate each Feature with a Benefit, all pointing back to the One-Liner.
3. Create a Landing Page that proves 1 and 2.
So, after your offering is ready for people (preferably before, TBH), get 1, 2, and 3 in place.
- boplicity 5y ago> 1. Create a One-Liner that tells the primary reason your offering needs to exist and be adopted by your customer. 2. Associate each Feature with a Benefit, all pointing back to the One-Liner. 3. Create a Landing Page that proves 1 and 2. As an experienced marketer, all I can say is the above is very, very, very good advice. Just do that and you'll be ahead of most people. Simplicity, clarity, benefits, and focus. It works. Much of the work I do, in terms of marketing, is figuring out that "one liner" and then explaining how everything else fits under, and supports, that one-liner-umbrella.