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Unfortunately, majority of "marketers" are hungry people who don't really know much about real marketing. This might offend the real marketers (hungry part) but
by system2 5y ago
Unfortunately, majority of "marketers" are hungry people who don't really know much about real marketing. This might offend the real marketers (hungry part) but it is true.
I worked with countless e-commerce companies who hired these "marketers" and failed miserably. I would say 1 in 100 marketers really knows what they are doing. Majority of these fake marketers think having Instagram their phone gives them the marketer status and posting on Instagram is what marketing is. They do not know, they keep using crappy buzzwords. It is much more (nearly impossible) to benchmark marketers' talent until spending $$$ for their 6-12 months salary. It is much more easier to find a developer because they do not need to lie about their talent, you can just check their work and see the quality.
Fake marketers can disguise their fakery so easily because it is just words until really working with them. When I say 1 in 100, I am really being optimistic. As a developer I had to teach maybe 100+ "marketers" how to use google analytics. That's how miserable they are. It is not my fault these ecommerce companies hire fake marketers because job market is full of them and they lie very nicely. Their career is job hopping every 6 months and find new companies to lie to them instead of really learning marketing.
If I can find someone like marcosaric to make my graphs look like theirs, I would happily give one of my kidneys. It is so rare. So rare.
- brianwawok 5y agoIt's true. Also a lot of developers are really bad. They can maybe write specs if given to them, but not always. Let's say 1/100 devs can write good code and create ideas. Sounds like we have a 1/100 x 1/100 chance of forming a good startup ;)
- faeyanpiraat 5y agoMerging two talented individuals is just a prerequisite, but not a guarantee for success, so lets modify the formula to (1/100)^3.
- IvanaSays 5y agoWas just going to say this...
- throwaway158497 5y ago>> "marketers" are hungry people who don't really know much about real marketing. Funnily , good marketer just markets himself, not the product :) Whenever I pick up some marketing book and wonder all the great stuff they put in its description, I wonder, if the person is really good at marketing or they are just good at promoting themselves. Thus, I concluded that I can't learn much from these "great" marketers.
- XCSme 5y ago> good marketer just markets himself, not the product This is why I don't think I can hire good marketers and always failed when I tried to do so. If someone is a good enough marketer, they don't even need a product to sell, they can just sell anything or nothing.
- Jensson 5y agoThe best marketers becomes top influencers, they don't need help people come to them and pay them to market stuff.
- faeyanpiraat 5y agoThis is the highlight of this whole discussion. If you are chasing after marketing talent, you are left to choose from an infinite supply of conman.
- lvl100 5y agoI’d add marketing for startup is not the same as marketing for big corp. And skills are rarely transferable. But if you’re looking to add a marketing specialist to your team, you’re inevitably going to look at someone with established history at a big corp marketing.