An extremely hard problem . As you can read from the post, he had to approach someone directly based on what they saw about them online. This requires you to be

An extremely hard problem . As you can read from the post, he had to approach someone directly based on what they saw about them online. This requires you to be constantly looking around and reaching out to people yourself instead of a usual job post. In other words, you have to be selling (yourself and your company) to attract a potential co-founder in general. The challenge is that most good marketing people are either working at or running their own agency. The ones that you usually find either have no experience or are very raw which could be a gamble. Secondly, they have to really align with your vision and idea (a co-founder problem in general, not just related to marketing). All this makes it tough especially if you are bootstrapped and don't have a lot of money to play with.