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I think one of the biggest failures of developers is thinking that tech means anything when launching a business. Tech that works is table stakes. If nobody kno
by aketchum 5y ago
I think one of the biggest failures of developers is thinking that tech means anything when launching a business. Tech that works is table stakes. If nobody knows about your product then it may as well not exists, from a business perspective. If you want to start a business, the marketing and customer acquisition strategies are as important (if not more important) than the tech. Someone has to make sure your potential customers know your solution exists. It can be the founder or it can be a VP of Growth, but it is a job that must be done or else you may as well not waste your time writing the code in the first place.
- adampk 5y agoEven though Mr. Kan has since retracted this statement after Atrium failed I think it still stands: "First time founders are obsessed with product. Second time founders are obsessed with distribution." https://twitter.com/justinkan/status/1059989657218248704?lang=en https://twitter.com/justinkan/status/1059989657218248704?lan...
- asdfman123 5y agoTech does matter, though. The vast majority of startups fail because people aren't willing to pay the table stakes. Or even show up at the table. Developers can learn how to business. But the problem the vast majority of startup ideas have is that no one ever ends up building it, and people quit two months in.
- inspector-g 5y agoThis rings so true. My company has been involved in several tech products created from scratch (we did the majority of the tech work), but the party/ies paying for the product/s were not willing to put enough capital into marketing. All of them have failed, which (despite us being paid for the work) has been extremely disappointing each time - aside from losing the potential for further equity/royalties in some cases it just sucks to see your “baby” die off.