"They just do good user research before creating a solution presumably." That would kind of be the point, right? Rather than saying, "Just do X", they try to u

"They just do good user research before creating a solution presumably." That would kind of be the point, right? Rather than saying, "Just do X", they try to understand the problem first and don't just throw out ideas that solve what they a-priori think the problem is while also being what they think of as easy to implement.