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The marketing aspect is definitely a positive, but I'd fear it may make adoption of your services in the corporate world a little difficult.

by barlo 15y ago

deleted 15y ago
[deleted]
zidar 15y ago
I think that the product is not aimed at the corporate world but lone developers trying to develop things quickly and efficiently :)
pitdesi 15y ago
Corporates are real people too, and people enjoy humor. That's one thing we've realized with our name change. We were formerly the incredibly boring "Transparent Financial Services..." and our website was the terrible http://transfs.com http://transfs.com until last September, when we changed our name to the more fun name of FeeFighters (http://feefighters.com http://feefighters.com). We're in the B2B space, and have customers that range from HN startups to large nonprofit museums and public companies. They are all run by PEOPLE who love that we don't take ourselves too seriously. On the flip side, we actually had one VC who turned us away because he hated our new name... but Fukime him. The larger problem I see with your name is that people won't know how to pronounce it/spell it. Buy all the alternates and redirect them, but also take this feedback into account - you might find it worthwhile to change your name.
- barlo 15y ago
  I agree with your overall point. But, like you said, people may not know how to pronounce it. Imagine all of the people that may pronounce it "fuck me" and simply may not take it seriously. I think the overall marketability of a humorous/cool/different name is great, as long as it isn't in the realm of possibly being distasteful to a large number of people. I think many may discredit the company immediately, thinking it is a joke or satire.
- rodh257 15y ago
  feefighters is a 'fun' name, fukime will be seen as a 'rude' name. You are right that your company name doesn't have to be a boring corporate name, but I think naming it something that has negative connotations is a bit different to naming it something that is fun

The marketing aspect is definitely a positive, but I'd fear it may make adoption of your services in the corporate world a little difficult.

by barlo 15y ago

The marketing aspect is definitely a positive, but I'd fear it may make adoption of your services in the corporate world a little difficult.

deleted 15y ago

[deleted]

zidar 15y ago

I think that the product is not aimed at the corporate world but lone developers trying to develop things quickly and efficiently :)

pitdesi 15y ago

Corporates are real people too, and people enjoy humor. That's one thing we've realized with our name change. We were formerly the incredibly boring "Transparent Financial Services..." and our website was the terrible http://transfs.com http://transfs.com until last September, when we changed our name to the more fun name of FeeFighters (http://feefighters.com http://feefighters.com). We're in the B2B space, and have customers that range from HN startups to large nonprofit museums and public companies. They are all run by PEOPLE who love that we don't take ourselves too seriously. On the flip side, we actually had one VC who turned us away because he hated our new name... but Fukime him. The larger problem I see with your name is that people won't know how to pronounce it/spell it. Buy all the alternates and redirect them, but also take this feedback into account - you might find it worthwhile to change your name.

barlo 15y ago
I agree with your overall point. But, like you said, people may not know how to pronounce it. Imagine all of the people that may pronounce it "fuck me" and simply may not take it seriously. I think the overall marketability of a humorous/cool/different name is great, as long as it isn't in the realm of possibly being distasteful to a large number of people. I think many may discredit the company immediately, thinking it is a joke or satire.
rodh257 15y ago
feefighters is a 'fun' name, fukime will be seen as a 'rude' name. You are right that your company name doesn't have to be a boring corporate name, but I think naming it something that has negative connotations is a bit different to naming it something that is fun