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Why do companies insist on choosing non-unique, generic names for their products these days? I’m going to forget that “glass” means a photo app the second I clo
by somethinggggggg 5y ago
Why do companies insist on choosing non-unique, generic names for their products these days? I’m going to forget that “glass” means a photo app the second I close this tab.
- clarge1120 5y agoIt will take a lot of marketing to overcome this fact. "Glass" is a fine name that helps while you're taking in the features/benefits, but it does not help at all with retention.
- rchaud 5y agoFrankly, that's the company's problem. Personally, it's much more annoying when startups name themselves with intentionally misspelled words. Optimizely, Musical.ly, come to mind right away, but there are loads of others. The only reason this is done is so they can advertise on Google Ads without running afoul of their "non-branded terms" policy.