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Maybe the goal isn't to have people waste time talking to the voice assistant; rather, the goal is to use the voice assistant to discourage the chatters from bu
by InitialLastName 5y ago
Maybe the goal isn't to have people waste time talking to the voice assistant; rather, the goal is to use the voice assistant to discourage the chatters from burning human support agent time by making them navigate a machine system that filters for "real" issues.
Customer support is a cost center for most companies, so I can see where the strategy of a) minimize costs and b) provide just enough support that the FTC doesn't get involved while making the experience frustrating enough (including the cancellation experience) that most users accept crappy service.