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If Google isn't useful then nobody will use it. The search engine and the ads are tightly coupled. A better search engine means it can predict with more accura
by marcos100 5y ago
If Google isn't useful then nobody will use it.
The search engine and the ads are tightly coupled. A better search engine means it can predict with more accuracy what you are looking for and can serve you an even more targeted ad that increases the chance you'll click.
- rchaud 5y ago> If Google isn't useful then nobody will use it. Or they'll continue to use it out of sheer inertia. Google is paying Apple $15 billion to keep its place as iOS default search engine. IE6 didn't die overnight when Firefox arrived.