When a major company "brings in consultants" they generally mean exactly calling up one of the major consulting firms and bringing in a bunch of outsourced shor

When a major company "brings in consultants" they generally mean exactly calling up one of the major consulting firms and bringing in a bunch of outsourced short-term people (those "hired hands") and not e.g. freelance experts; and while these "hired hands" contractors are quite different in practice from "proper consultants" as the article describes, they usually are advertised as the same thing.