I think the problem is people think there isn't an attractive main stream that people look to regardless of microculture (see Kaitlin Jenner for example as some

I think the problem is people think there isn't an attractive main stream that people look to regardless of microculture (see Kaitlin Jenner for example as someone who finds themselves an outsider within a small community). But even if that were not the case, being anti-X is also a problem in itself as you are defining yourself against X. Wanting to be "popular" has its problems but wanting to be "anti-popular" is also a problem because in the end it's not yourself. Being the not-popular also has it's own mainstream so it will have the same popular and anti-popular dynamic. So the only ones benefiting are the company and aware "influencers".