> These are all things that affect whether a product could be perceived as good vs. bad. Yes, and it is actually useful to say "I need this product to be inexp

> These are all things that affect whether a product could be perceived as good vs. bad. Yes, and it is actually useful to say "I need this product to be inexpensive", rather than "I want this product to be good." That's what the author is getting at. Just saying "I want the product to be intuitive and simple" is worthless. You have to actually define what that means and what properties the product has to be considered "intuitive". But too often, "I want it to be intuitive" is about as far as they get.