many years ago you would similarly be excluded from some social stuff if you didn't smoke. That is one of the best business models around - tying, or better eve

many years ago you would similarly be excluded from some social stuff if you didn't smoke. That is one of the best business models around - tying, or better even locking in, people's socializing to your product. Humans, being a social animal, have very hard time getting out of such a trap.