As far as I understand it, it was possible to buy ebooks in the Kindle app around 2010 and they decided that it was no longer going to fly. I don't actually un

As far as I understand it, it was possible to buy ebooks in the Kindle app around 2010 and they decided that it was no longer going to fly. I don't actually understand what their intention was beyond a show of strength. If you pull the Kindle app, iPhones and iPads are now a worse platform for ebooks, and if you remove the ability to buy ebooks in the app, it just gives iPhone and iPad users a worse user experience. And obviously, as they stated themselves, Amazon was never going to actually adopt the 30% cut payment system.