Doesn't it? I mean, I get that some people want to try a different make/model of tire when replacing it for performance/noise/appearance, I've been one of thos

Doesn't it? I mean, I get that some people want to try a different make/model of tire when replacing it for performance/noise/appearance, I've been one of those people at times. But I also think there are plenty of people who get the tire that's available to them and reducing the cost per year of use would be welcome. I will say that having an EV, the cost of tires really stands out. In 60K miles the only maintenance expenses I've had have been tires and a windshield. Even the ongoing cost of charging is basically invisible (plug in at home, free on the road), so tires have been about half the money I've put into it, it feels like.