It's really difficult to make that kind of change from the rank and file. Once revenue is involved, it's amazing how nervous people get and nobody wants to app

It's really difficult to make that kind of change from the rank and file. Once revenue is involved, it's amazing how nervous people get and nobody wants to approve some change that might lose as little as fractions of a percent of the money stream. There has to be a clear, explicit mandate from leadership that acknowledges there will be a revenue hit, and absolves any project members from bad outcomes / or rewards them for participation. I.e. it's hopeless :-)