Precisely. I watched the live event, and like 80% of their time on the iPhone 13 range was spent on the new camera features (cinematic mode, sensor shift stabil

Precisely. I watched the live event, and like 80% of their time on the iPhone 13 range was spent on the new camera features (cinematic mode, sensor shift stabilization, native ProRes support, etc.) They're reaching a point of seriously competing with entry level DSLR and mirrorless offerings for beginner filmmakers.