> Blocking the app was probably just a dick move and revenge in response to the rejection. The two softwares aren't actually competing, one now comes with the

> Blocking the app was probably just a dick move and revenge in response to the rejection. The two softwares aren't actually competing, one now comes with the OS whether you want it or not. You have to remember that to companies like Apple everything is competition and financially related. Apple sells widgets based on product release cycles. Those cycles generally focus on features, whether those are hardware or software. Keep in mind that not everyone knows about FlickType. So in that case Apple may choose to release a FlickType clone as part of a new Apple Watch series, exclusive to that version and above. This helps sell more product for Apple. More new features that resonate with their buyers == more profit. Also you can't stand on the stage for 10 minutes and talk about a keyboard that your buyers go to the App store to get, now can you?