This smells like a Big Data Lie. Software salesmen enters room, says his special software package can convert your flood of incoming data into a simple little d

This smells like a Big Data Lie. Software salesmen enters room, says his special software package can convert your flood of incoming data into a simple little database. CAP? Doesn't exist. B+Tree scaling issues? What's that? Handwaves swat away all technical questions. Salespeople of course turn to execs and promise magic bullet. One month later "You're all porting your datastores to DATALAKE INTERNATIONAL SYSTEMS".