It's been increasingly hard to differentiate legitimate tech architecture/patterns that helps under certain scenarios from marketing shenanigans packaged to sel

It's been increasingly hard to differentiate legitimate tech architecture/patterns that helps under certain scenarios from marketing shenanigans packaged to sell you more of the same stuff. IMO, it is just natural evolution for such "lake house" patterns to emerge to address shortcomings of "data lakes" (another term passed its prime in terms of hypes around it). But the overhyped term "lakehouse" itself is actually hurting adoption, because it makes it sound like just marketing talks.