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The 'funnel' is not the problem, it's the blindness that is. With sufficient information, chose the right competing funnels, and let sales carry you the rest o
by ChuckFrank 15y ago
The 'funnel' is not the problem, it's the blindness that is. With sufficient information, chose the right competing funnels, and let sales carry you the rest of the way. With insufficient information, it's more like a 'meat grinder' than a funnel.
So don't hate the funnel, hate the bad marketing material that has no technical relevance to your concerns, and the clueless sales force that does its clients a disservice every time they answer a question or make a technical promise.