If it is a commercial application, it is all about time to market. How fast can you get something in front of customers. For that, you need to use the language

If it is a commercial application, it is all about time to market. How fast can you get something in front of customers. For that, you need to use the language that you already know unless it is something crazy like C. if it is a hobby project that you want to learn and have fun with, then you can choose a shiny language. All the things you listed like Dev experience, performance etc. can be handled by many languages including the universally hated PHP. It really depends on what you are building and what your goals are.