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> from the field of Human Computer Interaction This is how you get death by a thousand A/B tests a la Google, Facebook, and other ultimately user-hostile inter
by tmp_anon_22 5y ago
> from the field of Human Computer Interaction
This is how you get death by a thousand A/B tests a la Google, Facebook, and other ultimately user-hostile interfaces that optimize for ad engagement.
Give me a compassionate, thoughtful, designer who isn't an ass hole any day of the week.
- sizzle 5y agoA/B tests are more of a thing in the ecommerce and ad-tech space and only a small aspect of the UX research methodology landscape, see: https://www.nngroup.com/articles/which-ux-research-methods/ https://www.nngroup.com/articles/which-ux-research-methods/ The field of HCI (and Human Factors before it) pioneered the application of qualitative research methods from adjacent fields e.g. anthropology, cognitive/social sciences, etc. towards computers and information technology. Optimizing for 'ad engagement' seems to be a recent phenomenon in the timeline of HCI and arguably is being written by the likes of Google, Facebook, Amazon, etc. and the people on their payroll who sold their soul to make this their life's work.
- ElFitz 5y agoIs this issue here how they optimise their interfaces or what they optimise them for?
- 3np 5y agoObviously the latter is a major issue but additionally I think great detriments are coming from an obsession to quantify and reduce everything into arbitrary models. sizzle is talking more about qualitative than quantitative studies, though.
- lmm 5y agoThe issue is that metrics are always imperfect, and so optimising for a metric always ends up damaging the thing you actually wanted to improve.