And yet, somehow, they're still making billions in profits. That implies that sales are still sufficient to pay back the development and marketing process, and

And yet, somehow, they're still making billions in profits. That implies that sales are still sufficient to pay back the development and marketing process, and still make profits. My example I've used elsewhere in this thread: God of War, a game without microtransactions, making $500M in the first year for under $100M in development costs.