It’s very important for the planet and us that big companies make these bold public claims. It means we can (attempt to) hold them accountable; that other compa

It’s very important for the planet and us that big companies make these bold public claims. It means we can (attempt to) hold them accountable; that other companies will try to follow; that people like you will get annoyed an push harder for more material changes through your wallet, lobbying or action. Apple will do _some_ work in this arena and it will shift the needle less than we need at first glance, but it is phenomenal marketing for the movement.